The eXact Factor:
Messaging Sprint
A 5-day sprint to craft the business one liner that solidifies your specialty, how you’re different, and why you’re the obvious choice to work with.
MAY 5th–9th
We need to talk about the elusive one liner...
How can one sentence be so f*cking HARD?
You know you’re incredible at what you do. You know what you do. You know the problems you’re solving. You know how you drive value.
But putting that into a sentence that makes people HIRE you, instead of complimenting you.
That’s the need.
So here’s what we’re looking at.
The eXact Factor
(noun) The polar opposite of the indescribable X factor. We’re taking the link that makes you different, and mixing it with the zest of the how behind your transformation. Then describing that sh*t so clearly, people don’t just buy– they can’t shut up about you.
What you can use
a one liner for
a one liner for
Instagram Bio – That zesty social first impression. No more midnight bed dates with your notes app trying to find the perfect thing to say to encompass it all.
Website Headline – When people land on the home page, what do they see? A variation of your one liner that introduces them to exactly what you do.
Content Ideas – This one liner needs to be said again and again and again in your content. It’s your throughline, so to create that consistency– you gotta know it.
Guest Podcast Episodes – Hi, tell us about yourself and what you do. No more freeze. You know what you do and you can say it in a way that’s damn concise.
Networking Events – Nail that one liner, you’re either hired or referred out to. Ramble, they’re making excuses to have a few more pigs in a blanket in the corner.
Before and After of the Last Round
TAP TO SEE THE BEFORES ↴
- Call panic's bluff and get to the root cause of your anxiety by opting for 'get your life back' therapy instead of 'feel good, but feed the anxiety' fixesDidn't have a one liner
- Where smooth-as-honey systems meet gorgeous client touch points, so you can trade in the patchwork business and create something that feels as good on the inside as it looks on the outside.Work smarter. Do less. Have more fun.
- Cut free from the grind of outdated floristry and plug in virtual assistant support. Shed the productivity guilt and press play to rehydrating a thriving, stress-free florist businessSmart Delegation at your Floral Fingertips
- Treat your horse like an athlete with physio-designed rehab programs, so they can come back stronger after injuryTransforming horses into athletes.
- Reclaim your joyful, creative SELF with coaching that chips away the disempowering conditioning of medical training. Discover your unique path to changing the world without sacrificing your health and happiness.Helping healthcare professionals find their purpose and turn it into their paycheck
- Stick it to trend chasing and create evergreen content you know your audience already loves with a content organization system your Type A BFF would approve of.Transforming travel creator's content time into travel time
- Pack your bag. Show up. We're trading a regular vacation for a travel adventure that makes your grandkids say, 'you did that?!'Discover the world. Rediscover yourself.
- Ditch the 'skinny' pressure and self love your way into a healthy mind, body, and spirit wth the Work In, Work Out method-- taking down patriarchal beauty standards in the processMaster your body, trust ur intuition & build a lifestyle that prioritizes strength, resilience, autonomy & fun
What sprinters are saying
Repudiandae
Repudiandae
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
Samantha
CEO / Founder
A lot of people have a formula for crafting a one liner. But no one crafts them like we do in The eXact Factor.
Most People:
Answer the bland-ass who, what, why, and how– creating something that reads like “We exist to help the woman entrepreneur who is craving change by providing branding services that support her business transformation.”
Did someone slip a melatonin in my water? *Yawns*
How We Do It
What are you doing or saying that no one else is even touching? That’s your dismantle. Aka your differentiation but SO. MUCH. STRONGER. We start here.
How do you create magic? How do you create a specific transformation that others dream of being able to do? This is your method. This is what we shout from the rooftops.
When your dismantle and your sauce come together, your one line activates people to move instead of taking up space as something to merely say.
The eXact Factor (Sprint)
The Deets
The challenge is hosted on Telegram over 5 days from May 5th - 9th.
There are 3 training days (Monday-Wednesday) where you’ll learn how to:
→ Differentiate yourself and actually articulate why no one is like you
→ Define your methodology in a way that isn’t a snooze-y framework
→ Craft a one liner that gets noticed
→ Define your methodology in a way that isn’t a snooze-y framework
→ Craft a one liner that gets noticed
There are 2 workshop days where you can:
→ Put your one liner in the chat to get feedback from the community
→ Hear Lucy drop real-time nuggets on how everyone can strengthen their stuff
→ Get 1 submission where you send Lucy your one liner and she rewrites it for you
Everything exists in the Telegram. No calls. Do the recorded trainings and homework on your own time, get specific feedback in the chat and keep your calendar clear to do fun things like coffee dates, skydiving, and a Target run.
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